Impact absorbing foam columns work independently

First released in 1982, the New Balance 990 was created with one ambitious goal: to be the best running shoe on the market. It delivered with premium performance, a sleek grey colorway, and a then-groundbreaking three-figure price tag. The 990 quickly became a symbol of excellence for both dedicated runners and forward-thinking tastemakers. Over the years, the design has evolved without losing its iconic status. The MADE in USA 990v4, introduced in 2016, further refined the silhouette with streamlined updates to its mesh and pigskin suede upper and enhanced cushioning. Featuring ENCAP midsole technology for a balance of lightweight comfort and durable support, the 990v4 continues to embody craftsmanship and heritage, proudly made in the USA with a domestic value of 70% or more.

Contoured heel geometry aligns with Achilles tendon movement